Document Design

You should be building up a document which explains the different aspects of design listed below. You will need to access this in order to complete your leaflet evaluation next week.

• Images: Quality, size, file type, effects
• Colour: Colour scheme, CYMK or RGB, colour harmony, tone, colour associations, highlight
• Proximity: Layout, organisation, clutter, what should be grouped together
• Typography: Heading font, body font, font size, spacing, legibility, alignment, styles
• Contrast: Size, colour, weighting, contrast between items, stand out
• Balance: Asymmetrical or symmetrical, predictable, dynamic, hierarchy