Brief

Please complete the template “the brief – blank” found in computing on the I drive.

Specification

• Wide range of information
• 3 fold leaflet (A4)
• At least 2 images
• Professional use of design principles
• Fonts used are legible
• At least 2 enhancements
• At least 150dpi

Over the holidays...

Make sure that your visual diary is up to date

• Research leaflet design, look at layout, colours used, fonts used, think about the target audience and subject matter.
• Thumbnail sketches of at least 2 different leaflet designs, remember to do the front and the back pages of both designs.
• Concept sketches for final design - this should be annotated both to describe the document and to say what tools and techniques you plan to use to create it.

Research and content
You should be gathering and creating the content for your leaflet, remember you need to show the original text and your version. Think carefully about the angle of your dangers of alcohol leaflet and the message you want to put across.

• What text do you need?
• How much text do you need?
• Is it relevant to the target audience?
• Think of your text layout - paragraphs? quotes? introduction?

You must record every source you use in your bibliography

Research in your visual diary

1) Keep your eyes open when you are out and about, pick up any leaflets - especially those that are examples of either very good or very bad design. Stick these into your visual diary and evaluate them.
2) Find some examples of leaflets / brochures / flyers on line and create one page of good and bad design ideas.
3) You should have at least 2 concept ideas for your leaflet on the dangers of alcohol. These should be well thought out and be annotated to show design concepts as well as the tools and effects to be used.

Make sure this is not you!

copy the link into a new window and read the 13 signs of a bad designer!
http://justcreativedesign.com/2007/12/06/bad-graphic-design/

If you go to the home page of this site you will find links to other interesting articles and design websites.

Examples of leaflet design

leaflet number 1 is a little boring as its mainly just text. They have tried to liven it up with a cartoon dog and some fun paw prints.











leaflet number 2 has used text boxes to have smaller chunks of text. Dividing up text into manageable sections is a great technique to use for teenagers. The text boxes can have solid backgrounds (see ones on left) or be slightly transparent (see one on right)











Leaflet number 3 uses a simple colour scheme throughout - Purple, green and yellow. Its bright and attractive so appeals to a younger audience. The border around the edge adds a little more interest and makes it look fun.











Leaflet number 4 has an excellent centre page. Bright colours immediately grab your attention. The page is clearly split in half but not with your traditional line. Word wrap has been used on the left to align the text with the squiggle. I will show you how to do this technique. The text contrast well on both backgrounds. Again the information is split into smaller chunks with the use of sub-headings in small frames. Extra depth has been added to the background by including footprints.

Achievement Standar 90032

Achieve - Demonstrate information processing from at least two sources from the list from either section.
Attempt has been made to reword some of the information and it is suitable for the purpose and audience. Sources have briefly been acknowledged.

Merit - Demonstrate information processing from at least two sources from the list, one must be from section 2. Information has been reworded and made suitable for intended audience and audience. All sources have been fully acknowledged.

Excellent - Demonstrate information processing from at least three sources from the list one must be from section 2. Extensive rewording to produce high-quality readible text for intended audience and purpose. All sources have been fully acknowledged.

the Dangers of Alcahol - Leaflet

Year 11
Unit standard 2788 version 5
Achievement Standard 90032
Deadline: End of Week 3 Term 2

Overview
Tawa College Counselling service would like a leaflet designed to alert
teenagers to the danagers of drinking excessive alcohol.
The counsellors feel it will appeal to teenagers if a modern, funky style is used, several images and quotes, data or stories from teenagers


Key Points
* Create an a 3 fold booklet containing information about the dangers of alcohol.
* Use a wide variety of suitable information sources:
Section 1 - books, magazines, newspapers, pamphlets, internet, CDs, databases
Section 2 - survey, interview, questionnaire, email, cell phone texting, telephone query.
* Reword the original information to appeal to teenagers (2.1)
* Use images and other effects to appeal to teenagers (2.2/2.3)


Tasks
A. Planning
Create a Gantt chart for the whole project. You will need to break your project up into tasks and work out how much time you will need to spend on each section and the order you will complete them. (1.1)
Sketch or stick examples of design inspirations into your Visual Diary
Write a brief on your blog. Your brief is a statement of use and should include the purpose and requirements of the documents. You should also plan for your use of resources e.g. information sources etc. (1.2/1.3)
Create thumbnail designs of your 3 Fold leaflet using blank pieces of A4 folded into 3. You should explore different layouts so shuld use several pieces of paper.

B. Acknowledge All Sources (90032)
Use your blog to keep track of all the sources you use. You can use one post and add to it each each lesson. Sufficient detail requires giving sufficient information for others to access the source, and generally will include:
• for a book source – author, title, date of publication and page number
• or a magazine or newspaper – name and date of publication
• for a website – full URL and date (updated and/or sourced)
• for email – the full email address and date of contact
• for a CD – title, year produced, name of article, search words if used
• for other sources – the relevant time/date/contact telephone number/email address – where appropriate

C. Creation of documents
Your documenets must be origional as far as possible (e.g. backgrounds) and any other images (e.g. from web) used should be referenced in your blog. (2.2)
Document demonstrates page layout and design principles (2.4)
Your work should look professional in its layout and the design and information should be appealing to the intended target market. (90032)

D. Evaluation
Proofing: Print out black and white copies of your documents and annotate them. You should be looking for; spellings, grammar, readability, layout and design. (3.2)Evaluate your designs against your brief: do your designs meet what you set out to achieve? What is good about it? Why? What could be improved? How? Were there any unexpected developments? Is the client happy with the result? (3.3)