Student assessment activity instructions

Research
Before you begin working on your own designs for your leaflet you should find examples of leaflets that all ready exist. Stick these into your visual diary and annotate them to highlight the good or bad design elements.

Planning
Before you begin to create your leaflet you are required to do some planning. In your visual diary, blog or similar:

• Identify the purpose of your leaflet, i.e. where and how it is to be used and who the target audience is.
• Identify all the requirements of the brief as specified by the stakeholder.
• Draw some thumbnail sketches illustrating how you will layout the pages of the leaflet. The sketches should show relative positions and sizes of both the text and graphics, identify the fonts, font sizes, text formatting and show the enhancements that will be used.

Creating
Once you have finished your planning begin creating your leaflet. The final leaflet must be saved, along wit all linked graphics, into a separate and appropriately named folder. All files must be saved with appropriate names and correct file extensions, e.g. .tiff for graphics.

Evaluating and printing
When you have finished, print proof read and evaluate an initial draft copy. In proofing and evaluating your draft ensure that:

• All specifications have been met
• All the supplied text and at least two of the graphics have been used.
• All spelling and grammar is correct (use a spell checker and get someone else to proof read it)
• All text is legible and reader friendly
• You have used at least two different enhancements (e.g. texture, borders, emboss)
• The leaflet displays balance, proportion, harmony and sequence
  

If as a result of your proofing and evaluation, you identify any chances that need to be made to the leaflet, make them. Then save and print a final copy to present to the stakeholder. You should also give your teacher the initial draft copy with proof annotations.

Brief

Please complete the template “the brief – blank” found in computing on the I drive.

Specification

• Wide range of information
• 3 fold leaflet (A4)
• At least 2 images
• Professional use of design principles
• Fonts used are legible
• At least 2 enhancements
• At least 150dpi

Over the holidays...

Make sure that your visual diary is up to date

• Research leaflet design, look at layout, colours used, fonts used, think about the target audience and subject matter.
• Thumbnail sketches of at least 2 different leaflet designs, remember to do the front and the back pages of both designs.
• Concept sketches for final design - this should be annotated both to describe the document and to say what tools and techniques you plan to use to create it.

Research and content
You should be gathering and creating the content for your leaflet, remember you need to show the original text and your version. Think carefully about the angle of your dangers of alcohol leaflet and the message you want to put across.

• What text do you need?
• How much text do you need?
• Is it relevant to the target audience?
• Think of your text layout - paragraphs? quotes? introduction?

You must record every source you use in your bibliography

Research in your visual diary

1) Keep your eyes open when you are out and about, pick up any leaflets - especially those that are examples of either very good or very bad design. Stick these into your visual diary and evaluate them.
2) Find some examples of leaflets / brochures / flyers on line and create one page of good and bad design ideas.
3) You should have at least 2 concept ideas for your leaflet on the dangers of alcohol. These should be well thought out and be annotated to show design concepts as well as the tools and effects to be used.